1. Apple TV Shows That Hardware is Turning Soft

    From the headlines coming out of Apple’s big announcement day, it would be easy to think that today was about hardware: iPad Pro, Apple TV, new iPhones and the Apple Pencil. Scratch the surface, however, and what’s really being offered here are platforms. The iPad and iPhone have long been defined more by the apps they support than their native functions, and AppleTV is the latest and biggest step toward unleashing the power of software into the television experience.